Deandra Henahan

Gate 39 Media

)August 2022-present)

Led all strategic marketing efforts, overseeing strategy for financial and agricultural industry clients, retainer accounts, website projects, and Gate 39’s internal marketing.

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• Developed and executed multi-channel marketing strategies, driving lead generation, brand awareness, and customer acquisition through:

  • Marketing campaigns

  • Website redesign and strategy

  • Content strategy & social media campaigns

  • Paid digital advertising (PPC, programmatic, search, social)

  • Email & CRM automation campaigns

• Managed and optimized marketing budgets, ensuring ROI-driven execution across paid media, content, and website initiatives.

• Successfully led 10+ website redesign projects, delivering on time and within budget while enhancing UX, SEO, and conversion rates.

• Spearheaded Gate 39’s rebrand and marketing strategy, including website updates, ongoing content development, blog strategy, and event marketing to boost engagement and lead generation.

• Leveraged HubSpot and other CRMs to optimize marketing automation, customer segmentation, and sales enablement, improving pipeline efficiency.

• Built and optimized marketing analytics dashboards, tracking KPIs, campaign performance, and attribution insights to align with business objectives.

• Worked extensively in regulated industries (financial services & agribusiness), ensuring marketing compliance while driving growth strategies.

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Solinftec

(March 2021-July 2022)

Charged with building and deploying the brand's digital presence in North America with website, social media, email marketing and paid advertising, serving ag service providers, farmers, investors and employees.

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• Oversaw the development and launch of a new global website with a focus on user experience, lead generation, SEO, mobile optimization and consistent global messaging.

• Since launch of new website in March 2022, visitors increased by 82%, which includes 60% increase in organic traffic.

• Responsible for social media platforms and increased followers by 35% year over year and engagement by 65%.

• Utilized CRM and campaign management platforms Insightly and most recently Salesforce marketing cloud.

• Built email marketing campaigns to enhance customer communication about products and new features.

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Stratosphere Networks | Converged Communication Systems | Traffic Jams

(March 2018-March 2021)

Marketing Associate for a leading managed service provider in the Chicago area. Performed various tasks that included SEO, content development, event management, designer, internal communications, email marketing, and more. 

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• Executed B2B multi-channel lead-nurturing campaigns from through Outreach engagement platform, leading to 43 conversations and five new clients.

• Administered internal communications to enhance the company work culture, which led to two Crain's Best Places to Work awards.

• Led all social media campaigns for Stratosphere Networks brand and clients of Traffic Jams.

• Developed content for websites to optimize SEO to help Stratosphere Networks reach #1 on Google search for Chicago IT Support.

• Administered email marketing campaigns and communications between customers and prospects in Active Campaign.

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Indiana Farm Bureau Insurance, Inc.

(June 2017-March 2018)

Social/Digital Content Producer for the largest writer of farm insurance, and leading provider of auto and homeowners insurance in the state of Indiana. Owned and executed the creative vision and brand voice through Facebook, Instagram, Twitter and LinkedIn channels.

 

• Primary point of contact for the implementation and oversight of social media marketing at Indiana Farm Bureau Insurance corporate and its network of more than 250 agents.

• Managed the development and application of Hootsuite Enterprise tools. Adoption rate was 76%, exceeding Hootsuite standards in financial services.

• Oversaw the compliance of social media for the corporate and agent network.

• Strategized content for campaigns and communication for B2B and B2C audiences through digital channels.

 

Wheaton World Wide Moving | Bekins Van Lines 

(June 2014-present)

Online Content Specialist for the fourth largest van line in the nation, leading all social media efforts, overseeing digital marketing campaigns, and serving as a key member in the sales and marketing team.

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• Served as the brand social voice for Wheaton World Wide Moving | Bekins Van Lines on all major social media networks – Facebook, Twitter, LinkedIn, Instagram, YouTube and Pinterest.

• Managed reputation through social media and consumer review channels identifying excellent customer experiences and opportunities for improvement.

• Developed, designed and distributed press releases with new agent announcements, promotions, notable hires, charitable ventures, etc.

• Facilitated with the event planning of annual and quarterly internal events.

 

 

Stoneacre Acquisition Company

(May 2011-March 2014)
Filled various positions as Product – Content and Member Communications, Fulfillment Operations Execution Analyst and Member Services Representative in an entrepreneurial, subscription-based marketing company for major sports brands such as the NASCAR, NFL Alumni Association, The Tennis Channel, American Outdoorsman Adventure Club, Tailgater Members and the University of Cincinnati.

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Big South Conference
Public Relations Assistant
(July 2010 – May 2011)

Primary media contact for women’s soccer and softball: co-contact for men’s and women’s tennis and cross country and primary contact for the Coastal Collegiate Swimming Association.

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Coastal Carolina University
Media Relations Assistant
(July 2009 – July 2010)

Primary media relations liaison for women’s basketball, men’s soccer, men’s cross country, track and field and men’s tennis. Daily duties included, Maintaining rosters, statistics, biographies, media guides news releases etc. on GoCCUsports.com using Netitor through CBS Sports.